Get New Customers With a Smart Strategy
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Your restaurant needs to stay focused on your neighborhood. It makes no sense to market to the entire city because most customers live or work within a short walking or driving distance. Partnering with a local business is the smartest way to introduce your restaurant to a new receptive audience without any out-of-pocket marketing costs. In exchange for a complimentary dinner, business partners promote your restaurant and send their clients to you. So be smart - say goodby to costly Facebook, Google and social media advertising, and email campaigns that don't work.
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Make Them an Offer They Can't Refuse
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Getting someone to try a new restaurant is all about giving them a reason to walk in. A Complimentary Dinner is a very powerful reason. Restaurant cross promotions are uniquely effective because they send a consistent stream of new clients to your restaurant. Flag these first time guests for VIP service and they very likely will come back with family and friends.
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Recipe for a Profitable Promotion
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Sample eGift Card Terms of Use: There is a 2-entree minimum. The lowest cost entree is deducted from the final bill. A mandatory 20% gratuity/service fee excluding discounts is added. Valid days are Monday to Thursday (off peak days) except holidays. Guests must make a phone reservation directly to the restaurant to insure availability and avoid third party booking apps that add per cover fees.
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A Complimentary Dinner is a Profitable Strategy
Guests are required to spend more than twice the eGift Card value, guaranteeing profit on every table. Two scenarios below illustrate how Complimentary Dinners deliver healthy bottom line profits. Additional frequently ordered extras increase your bottom line exponentially.
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Scenario A (2-New Guests) Guest #1 orders $35 entree Guest #2 orders $45 entree +$80.00 ($35 + $45 entrees ordered) +$15.00 (add mandatory 20% fee) +$95.00 (Subtotal) -$35.00 (Deduct lowest cost entree) +$60.00 (Net Guest Check Amount) -$30.00 (Deduct 38% for food cost) +$30.00 (Net Profit) |
Scenario B (2-New Couples) Couple #1 orders two $35 entrees Couple #2 orders two $45 entrees +$160.00 (Total of the 4-entrees ordered) +$30.00 (add mandatory 20% fee) +$190.00 (Subtotal) -$35.00 (Deduct lowest cost entree) +$155.00 (Net Guest Check Amount) -$60.00 (Deduct 38% for food cost) +$95.00 (Net Profit) |
+In addition to the required entrees, guests frequently order additional menu items (appetizers, soups, salads, extra sides, desserts, hot and cold beverages, wine and mixed drinks), adding 50% or more to your bottom line profit.
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